Putting Idea's To Work

Putting Idea's To Work

In continuous to my previous article lets try to understand how this idea is going to work for you with few examples.

Every knows how grand Ganesh festival is celebrated in South India, Huge shamiana come up all over the cities, towns and villages, people from all walks of life come together to make this more grand and cheerful festival and this marks the beginning of Hindu festival season also. This is the time of year when every one swings in festival mood with cheer and joy spread all over. 

The most affected is traffic because of the shamiyana coming up cover maximum streets and roads making it difficult for the smooth flow of traffic. It becomes a common site of hours of traffic jam during this time making it difficult for people to reach on time.

One fine evening during this time I was browsing channel on television when i stopped at a news channel, A reporter was talking to people stuck in traffic jam, She asked a person sitting in a car how is he feeling, He busted out in angry " I hate this traffic everywhere the same thing making it impossible for anyone to reach on schedule, No matter how early we start never make on time thanks to these baldy jams". When the reporter moved on to the next person in the jam, To my surprise this guy was so relaxed didn't gave a feel as he is stuck in a jam, He replied "No problem at all" Surprised as I was the reporter again asked "How do you manage these jams sir?". To this guy replied " Before I start my day I make sure I come totally prepared I carry with me my enough coffee in my thermo flask, Some good books to read, My cell phone with power bank to make sure I don't loose my cool in this hectic festival season, all this keep in totally relaxed in all the situations". 

Now lets see these two different statements in the same situation, do you think if these traffic was really the determining factor then all should have been angry, But it wasn't that way, it was individual response to the jams that created them the results. it was thinking positive or negative, starting prepared or starting unprepared that made all the difference. Its just your attitude and response that lead to created the whole different results.

If you remember the time when Big international brands were introduced to Indian roads, Indian brands went to all time low on sales in this point of time. They very well knew if they don't change their action(A) to the event (E) of low or no sales, slowly soon they will be out of business. Their normal mode of operandi like continue paper ads, Hoardings, television, radio, then wait for the results(R) i.e wait for masses to visit their showrooms/dealerships, but it wasn't working at all for them. So they went on trying more and more different things to improve their sales. At last the one that did wonders for them. They drove a fleet of new cars out to places in cities where rich and famous people gather - Gymkhana club, Luxury Resorts, Hotels, Cafe and Restaurants, Business centers, Malls, then inviting people to take a test drive of their models.

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Now think for a moment if you ever have taken a test driven a new car and after that when you drive your old/ existing car, you feel lot dissatisfied with your car compared to the new car you have just tried. Until now your car was just no problem to you. But suddenly when you find there is something much better than what you own at present.

YES EXACTLY...!!!

The same thing happened to these people who took the test drive. After test drive majority of people opt to purchase or lease a new Indian model car. 

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Now if we watch this closely the Indian brands choose to change their action (A) to the unexpected event (E) launching of Big international Brands, till they were able to create the desired results (R), And they ended up recording all time highest sale due to this campaign.

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